Posts tagged software
Shopping for Business Software Sucks

Here’s how to do it the right way

Imagine this.

You walk into a grocery store on a mission to hunt for a better breakfast. You’re looking for something healthy, affordable, and substantial enough to keep you going through your morning Zoom meetings.

But in this grocery store, every brand name is foreign to you. It’s like you’re grocery shopping for the very first time.

As you walk down the breakfast aisle, you’re overwhelmed by the dizzying array of options stacked on either side of you. There’s granola and grits. Muffins and muesli. Jams, jellies, and marmalades (what’s even the difference?). And more than two dozen peanut butters that come in every variety imaginable.

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