How to Automatically Track Your LinkedIn Activities

It’s Tuesday morning at 8:30am and I’ve just posted on LinkedIn.

In what’s become a weekly routine, I go to the menu at the top right of my screen and pull up my history of posts and activities. It’s the posts I’m after.

As I scroll through the list, I jot down the most up to date number of views, likes, and comments for each post in a spreadsheet I use to keep track. I calculate my engagement rate too, a tip I picked up from a client of mine that runs an influencer marketing agency. I repeat this process each and every week, often having to update my numbers for the same posts over and over again as they continue to garner engagement.

Is there anything more mind numbing and tedious?!

Brad EisenbergMay 11, 2021systems, automation, efficiency, small business, Systems Thinking

Three ways to look beyond ROI and make better decisions

“How is the guy who is all about systems and data looking at this decision on the basis of whether it will be fun?”

I was recently chatting with a colleague when she asked me this question about a meeting we had with a fellow operations consultant. The three of us were batting around the idea of collaborating together on a podcast or some other way to jointly promote our services.

I let out a small chuckle. Her question caught me by surprise. For a moment, I too was surprised by the words that had come out of my mouth. Was I really assessing the potential of a new marketing strategy through a lens of enjoyment rather than some calculus of return on investment?

Brad EisenbergJanuary 25, 2021Entrepreneurship, Systems Thinking, decision making

The Definition of Success Belongs to You

“Scale thoughtfully. Source locally.”

My ears perked up.

I had just finished listening to an episode of The Tidbit on Full Service Radio hosted by Kim Bryer, Founder and CEO of Cureate. The show discusses tidbits of knowledge around starting and running small businesses with a food and beverage lens.

The outro Kim uses to sign off from each episode reverberated through my mind.

Scale thoughtfully...

Brad EisenbergMay 21, 2019Entrepreneurship, success, small business, Systems Thinking, Washington DC

Replacing Hustle with Humanity

Hustle has Eroded Workplace Culture. Let’s Fix That.

“Excellent post, Brad! We absolutely should be having deeper conversations about what it takes to start and operate a successful business, regardless of industry or size. Thanks for bringing a little light to this!”

I lit up with excitement, my pride beaming momentarily, after receiving this message on LinkedIn in response to an article I had published on rethinking what it means to be an entrepreneur. This was exactly the sort of engagement I was hoping for. I didn’t skip a beat and replied back, hoping to solicit an interview for a new post in my “Entrepreneurship In Real Life” series.

Brad EisenbergFebruary 5, 2019Entrepreneurship, Hustle, Startups, Systems Thinking

What is Lean?

Lean means a lot of things to a lot of people. To some, “running lean” means cost cutting to the bare minimum. To others, Lean Manufacturing is all about reducing waste without sacrificing quality or productivity. In the world of entrepreneurship, the Lean Startup methodology offers an approach to building business through practices of experimentation, iterative development, and validated learning.

To me, the most important principle of lean is this:

Focus the precious time and resources you have on the right things, and don’t waste or invest new resources on the wrong things.

Brad EisenbergOctober 22, 2018Lean, Case Study, Entrepreneurship, Systems Thinking

How to filter out the noise in the connection economy

As I reflected upon at the beginning of my journey back into the DC entrepreneurial community, I’ve learned how strongly my brain is wired in systems thinking. I can’t help but see the world as a beautifully complex structure of nodes and connected pathways. Sometimes this holds me back when I struggle to find “anchor points” in new environments, but it also gives me this insatiable curiosity to find order in a seemingly chaotic world.

I believe our success in life (however we choose to define it) is largely determined by our ability to understand our relationships with systems — both our place within the systems in which we live, and the relationships we have with and between others that exist within those same environments. But not all connections are valuable, and the wrong ones can be detrimental to our success.

Entrepreneurship In Real Life

To me, running my business is more than a 9 to 5. It's a way for me to lean into purpose, help people turn their ideas into reality, and to learn more about myself and the world.

Join me as I share stories, tips, and strategies I've learned along my entrepreneurship journey, and from the amazing small business owners I get to call my clients and peers.

Hustle has Eroded Workplace Culture. Let’s Fix That.

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Entrepreneurship In Real Life

To me, running my business is more than a 9 to 5. It's a way for me to lean into purpose, help people turn their ideas into reality, and to learn more about myself and the world.

Join me as I share stories, tips, and strategies I've learned along my entrepreneurship journey, and from the amazing small business owners I get to call my clients and peers.

Hustle has Eroded Workplace Culture. Let’s Fix That.