Posts tagged Growth
When the Inside Doesn't Match the Outside
When the Inside Doesn't Match the Outside

There's a particular kind of tension that shows up in growing businesses.

From the outside, things look solid – a capable team, steady clients, momentum. But on the inside, the business feels heavier than it should. Growth feels constrained not by ambition or demand, but by what the operation can realistically handle.

It's the tension between the business you appear to be and the business you're actually equipped to run.

That tension was top of mind for me last month when I joined a client at their year-end retreat.

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Brad EisenbergScaling, Growth, Entrepreneurship
I turned down a $60k paycheck
I turned down a $60k paycheck

It was one of the best decisions I ever made.

Picture this. I had just graduated from the University of Maryland magna cum laude with a degree in Mechanical Engineering. But instead of following the expected path of working at a big fancy engineering firm, I became employee #2 at a startup energy auditing company running out of the back room of a house in the suburbs.

I was living my entrepreneurship fantasy.

There was just one problem…

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Brad EisenbergEntrepreneurship, Growth, decision making, Scaling
So you want to build a rocket ship? 🚀
So you want to build a rocket ship? 🚀

I am NOT the right guy for you...

For better or worse, we like to draw analogies between businesses and rocket ships an awful lot. In most cases, having a business take off like a rocket is considered the pique of success.

But here's the thing.

Have you ever spoken with the leader of a company that's built like a rocket ship?

They're doing amazing things. But they're also stressed out, burnt out, and spending all their time in their business.

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Brad EisenbergScalability, Scaling, Growth
The most common question I get
The most common question I get

A couple of weeks ago, I was speaking to a networking contact when he said, "So Brad, So you're the scalability guy. How do you scale your business when it's just you?"

It wasn't just him. I get asked this question constantly.

I responded, "Well it's true that I help my clients scale their business, but what my clients want isn't necessarily the same as what I want."

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Brad EisenbergScalability, Scaling, Growth