I recently had the chance to sit down with Mark Hayward on the Business Growth Talks podcast, and it got me thinking about some of the common myths that often trip up founders on the path to scale.
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It was one of the best decisions I ever made.
Picture this. I had just graduated from the University of Maryland magna cum laude with a degree in Mechanical Engineering. But instead of following the expected path of working at a big fancy engineering firm, I became employee #2 at a startup energy auditing company running out of the back room of a house in the suburbs.
I was living my entrepreneurship fantasy.
There was just one problem…
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A Hindu priest and a philosopher dismount their asses and walk into a bar...
At least that's how I'd like to imagine the story starts.
In any case, the two were having a dispute about the path to enlightenment in which the philosopher argued the following...
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Traction. Profit. Throughput. Innovation.
These are the four ingredients you need to scale a business.
But here's the important bit. At any given time, you should be focused on one, and only one, of them. Do you know which one your business should be focused on?
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I am NOT the right guy for you...
For better or worse, we like to draw analogies between businesses and rocket ships an awful lot. In most cases, having a business take off like a rocket is considered the pique of success.
But here's the thing.
Have you ever spoken with the leader of a company that's built like a rocket ship?
They're doing amazing things. But they're also stressed out, burnt out, and spending all their time in their business.
A couple of weeks ago, I was speaking to a networking contact when he said, "So Brad, So you're the scalability guy. How do you scale your business when it's just you?"
It wasn't just him. I get asked this question constantly.
I responded, "Well it's true that I help my clients scale their business, but what my clients want isn't necessarily the same as what I want."
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