Posts tagged lean
How I stopped selling and made more money
How I stopped selling and made more money

In 2011, the company I was working at was at the brink of bankruptcy. I didn’t know it at the time, but we were just one payroll away from having to close our doors.

A year later, we not only survived, but had earned over $5M and expanded our team by 5x.

As incredible as that turn of fate was, I’m not here to tell you about how we turned things around and went from near failure to unequivocal success. I’m here to tell you about what came next.

Just two years after our meteoric rise, our profits had vanished entirely, we were forced to lay off half of our staff, and we were on life support - again.

Read More
Brad EisenbergProfitability, Entrepreneurship, lean, small business, Growth Engine Formula, Metrics
When that "oh sh*t moment" turns into the highlight of your week
When that "oh sh*t moment" turns into the highlight of your week

“Hi Brad,

This is Andrew from the Workato Customer Success Team. We wanted to inform you that your currently active automations may be hugely impacted due to an update on the Google Sheets API which will occur in January. To avoid huge disruptions, you will need to implement workarounds in your automations. Can we schedule a call to discuss?”

This was how my morning started last Thursday…

Read More
Brad Eisenbergtechnology, automation, efficiency, lean
Creating Genuine Connections in a Virtual World
Creating Genuine Connections in a Virtual World

It’s been so easy over these past nine months to fall into the monotony of everyday life. I once took for granted how the ability to meet someone for coffee or go to an event breaks up the work week and puts you in a different state of mind.

So when I had the opportunity earlier this week to be on a podcast, the experience refreshed me and gave me an energy that’s lasted all week. It’s what got me out of bed this morning excited to share it with you!

Read More
Brad EisenbergEntrepreneurship, small business, efficiency, podcast, lean
I spent months creating a new free offer. Here’s what I learned.
I spent months creating a new free offer. Here’s what I learned.

At the beginning of this year, I set a goal for myself that I wanted to share the knowledge and methodology behind my work with more people. I’ve seen how Lean has transformed the businesses I’ve worked with, and I want others to be able to achieve the same. So over the past few months, I’ve been working to make that happen.

I’m thrilled to have recently released the BE Lean Assessment - a free tool to give business owners expert insight into whether they have the systems, structure, and culture in place to achieve sustainable growth.

Read More
Brad Eisenberglean, Entrepreneurship, Startups, Case Study
How We Should Have Done It
How We Should Have Done It

Two energy startups. One succeeded. One Failed. This is what I learned.

I recently got to know Zack Moore and Shannon Sentman of Sol Vista in their office around the block from me in the Silver Spring Innovation Center (SSIC). As they told me their story, I was struck by how uncannily similar it was to my last company, greeNEWit.

Both companies started with the same vision of unlocking the potential trapped inside of buildings in the form of energy costs. Both raised capital to develop software products. Both faced similar setbacks and market challenges.

Yet ten years later, Sol Vista is a market leader with a bright future while greeNEWit closed its doors days shy of its ninth year in business.

I couldn’t help but walk away from my time spent with the Sol Vista guys wondering, what could we have done differently…?

Read More
Brad Eisenbergefficiency, energy, lean, Entrepreneurship